Campaign strategy
Choose the right offer, goal, budget and customer journey before the first ad is built.
Ads Manager Beta
Reach customers at decision time in ChatGPT
Online Prospects helps Australian businesses reach people as they explore options, compare choices and decide what to do next—with relevant creative and measurable campaigns.
Beta access, formats and features may vary by market and advertiser account.
Clearly labelledSponsored placements are identifiable
Separate from answersAds do not become the organic response
Privacy consideredAdvertisers do not receive private chats
A new advertising moment
Show up when customers are working through a real decision
People use ChatGPT to compare options, understand trade-offs and plan what to do next. ChatGPT Ads creates a new way for relevant businesses to appear during that process without changing the answer itself.
The opportunity is not to interrupt every conversation. It is to build useful, accurate ads that make sense in the right context and give the customer a clear next step.
Context-led targeting
Shape context hints around the situations, questions and decisions where your offer is genuinely useful.
Ad creative variations
Develop clear titles, descriptions and images with distinct angles for stronger coverage and learning.
Landing page readiness
Make sure the page behind the ad is relevant, reachable, compliant and ready to convert interest into action.
Measurement and reporting
Track delivery, clicks and meaningful conversion actions so performance is judged on business outcomes.
Ongoing optimisation
Review performance, refine creative and context, control pacing and improve the campaign as the beta evolves.
Illustrative campaign dashboardManage what matters
More than one ad and a hopeful launch
OpenAI recommends clear, specific and benefit-focused creative, with multiple distinct variations so the system can find more relevant opportunities. We turn that guidance into a practical campaign plan.
- Multiple creative angles for each offer
- Context hints built around genuine customer intent
- Budget pacing and campaign structure
- Conversion-ready landing pages and measurement
Our process
A practical path from beta access to a better campaign
We keep the work structured while leaving room to learn as the platform changes.
Confirm eligibility and goals
We check account and market availability, then define the action you want customers to take.
Map decision moments
We identify the conversations and comparison moments where your product or service can add value.
Build the campaign
We prepare campaign structure, ad groups, context hints, benefit-led copy, imagery and destination pages.
Launch and measure
We complete the checks, launch when eligible and connect performance to clicks and conversion actions.
Learn and improve
We use real campaign data to test creative angles, manage budget pacing and recommend the next move.
Is it a fit?
Start with the offer, not the novelty
ChatGPT Ads may suit businesses with a clear offer, a strong destination page and a meaningful action to measure. We can review your current marketing and tell you whether a beta campaign is a sensible next step.
A clear action such as buy, book, call or request a quote
A useful offer connected to research or comparison moments
Enough margin and measurement to evaluate the test properly
Management plans
ChatGPT Ads Management Pricing
Choose a practical starting point based on campaign complexity, creative requirements and the level of ongoing optimisation your business needs.
| Package | Best For | Monthly Management Fee |
|---|---|---|
| Starter | One core offer with a focused beta campaign and a practical starting test | From $399 + GST/month |
| GrowthMost popular | Multiple offers or creative groups with regular testing and optimisation | From $799 + GST/month |
| Professional | Larger campaigns with multiple ad groups, creative variations and conversion insights | From $1,200 + GST/month |
| Custom Campaigns | Complex, multi-market or high-volume campaigns requiring a tailored scope | Custom Quote |
What affects your management fee?
- Number of products, services or offers being advertised
- Number of campaigns, ad groups and creative variations
- Landing page and conversion tracking requirements
- Markets, locations and languages included
- Product feeds, integrations or advanced setup needs
- Ongoing testing, optimisation and reporting scope
Please note
Your ChatGPT advertising spend is paid to the platform and is separate from our monthly management fee. Beta availability, campaign features and buying options may also vary by market and advertiser account.
We will review your offer, goals, account access and campaign requirements before recommending the most suitable plan and starting budget.
ChatGPT Ads FAQ
Common questions about advertising in ChatGPT
Straight answers based on the current beta platform and official OpenAI guidance.
Are ChatGPT Ads available in Australia?
OpenAI has expanded ChatGPT Ads into Australia as part of its international rollout. Ads Manager is still described as beta, and availability can vary by country, account and advertiser eligibility. We confirm access before recommending a launch plan.
Where do ads appear in ChatGPT?
Ads can appear as clearly labelled sponsored placements that are visually separate from ChatGPT's answer. The format and available experiences may change as OpenAI continues testing and expanding the platform.
How is this different from Google Ads?
Google Search Ads commonly respond to a short search query and keyword auction. ChatGPT Ads can use richer conversational intent and context signals to decide when an ad may be relevant. That changes how campaigns, context hints and creative variations should be planned.
Can advertisers see people's ChatGPT conversations?
No. OpenAI says advertisers do not receive people's chats, chat history, memories or personal details. Advertisers receive campaign reporting rather than access to private conversations.
What can Online Prospects manage?
We can help with campaign planning, account and launch readiness, campaign structure, context hints, ad copy, imagery, landing pages, measurement, reporting and ongoing optimisation. The exact scope depends on the features available in your Ads Manager account.
How much should I budget?
Because the platform is evolving, we recommend a test budget based on your eligibility, offer, audience, conversion value and available buying options. Your advertising spend is paid to the platform and is separate from our strategy or management fee.
Next step
Want to explore ChatGPT Ads before your competitors do?
Tell us about your offer and we will assess access, fit and the clearest way to test the platform.