7 things to look for in a great Brisbane Digital Agency
This article is a must-read if you are seriously looking for Digital Agency In Brisbane.
At Online Prospects, we have come to know plenty of reasons why people don’t trust digital agencies—through the clients who turn to us after having bad experiences elsewhere.
Before they come to us to rectify their online presence and marketing, many of our clients had been burned by their dealings with digital agencies.
And often—because they didn’t get the desired results—they may have become doubtful if these marketing processes even work.
There are a few reasons you may have had a bad experience with your previous digital marketing agency:
Lack of capability – in this instance, your service providers may have had a basic understanding of the concepts but just don’t have the technical skills and up-to-date knowledge to carry out what they promise. The practice of online marketing is ever-changing and anyone who doesn’t constantly develop their skill-set leaves both themselves and their clients behind.
Lack of time – this can be just sheer laziness. When an agency does have capability and knowledge but doesn’t put in the time and effort to implement these properly (and it does take time and effort!) then the service is incomplete. And the results aren’t there. If you got lured in with a cheap price for the services, your previous agency probably had no budget to do anything beyond the bare minimum. If that. And by not putting in the time, they were wasted your time too.
Lack of proper communication – perhaps your previous agency didn’t look individually at your business, its context and your budget but sold you on a generic version without explaining how everything works together. On first meeting, some digital marketing agencies focus solely on making a sale, creating a lot of hype but not empowering you with knowledge, explaining their processes or managing expectations correctly.
Watch out for these red flags before signing up with any Brisbane Digital Marketing Agency
It is possible to go some way towards protecting yourself from a bad experience before you sign on the dotted line. Think twice if you see any of these signs before proceeding.
High-pressure sales techniques, harassment and ‘too good to be true’ claims. Some people will say virtually anything just to get your business. They are often the ones who are more interested in retaining their customers than actually helping them. And frequently deliver almost nothing. Get a sense of what it’s like to talk with them. Does it feel collaborative, or do you just feel ‘sold to’?
Don’t take the time to get to know your business or give insights. There might be an initial free consultation. But if this is more about selling you the service rather than finding out more about your business and delivering valuable information specific to you… then how is this a demonstration of their expertise? Sharing knowledge is important. So if they’re keeping their cards close to their chests, this creates an unhealthy ‘us and them’ dynamic.
Haphazard approach. Don’t be afraid to ask questions to find out more about the way the digital agency works. Do they come across as methodical and thorough—or disorganised? The processes they use to ensure everything is done each month and vital elements don’t get missed can make all the difference.
Don’t seem to be up-to-date with their knowledge and methods. If your providers are not knowledgeable about all aspects of online marketing – from web design to SEO – then applying these processes may do more harm than good. Online marketing is a ‘moving feast’ and anyone providing such services must continually evolve their skillset to keep up with the changes. So again, ask questions.
7 things to look for in a great Digital Agency
Fundamentally, online marketing does work. A great digital agency can make your business really take off and give you one less important thing to worry about.
But it’s important you are guided through the process correctly so you have realistic expectations about how and when this will occur, and just what is involved.
Bottom line – the most important numbers are not the number of clicks, but rather, the number of leads and conversions. The focus of your digital agency should be on improving the bottom line of your business.
Education – You come to a digital agency because online marketing is not your main area of expertise or you simply don’t have the time to do it yourself. The people at your agency should be confident enough to run you through the process in everyday, jargon-free language that is easy to understand.
Planning – The agency must have clear processes in place so they keep up with all that needs to be done and spend the time it takes to do it properly.
Communications – Clear, honest communication is key to a successful working relationship. You can get a sense of this right from the beginning. People should be good listeners.
Results & Proof– The digital agency should be experienced in implementing the digital services you need. They should provide you with sound examples and talk you through the sorts of things they did for businesses similar to yours.
Changes– online marketing techniques alter over time. E.g. SEO techniques change according to changes made by search engine algorithms, especially that of Google.
Reporting– The agency should be accountable for all the work they do, setting out what has been done and the results in a monthly report. The writing should be clear and jargon-free. And if you do require any clarification, this should be freely available. Sample reports should be provided on request so you can see what they will look like.
Online Prospects: What our Digital Agency offers
No matter what aspect of online marketing you need help with, Online Prospects has proven success to help you.
Driven by a desire to see your business thrive, we work methodically with you to examine the bottom-line results you are after and work backwards from there.
At the core, we work in partnership with you and explain our strategy, the process and things you need to know in easy-to-understand, everyday terms.
Our Services: .
Web Design– Design is fundamental to your online presence. Whether you have an existing website which needs to be upgraded, or would like to put together a brand-new website, we can help. We create a choice of web designs based on the brief we agreed on. Our websites are easy for customers to navigate, are responsive across a range of devices including mobile phones, and look appealing and modern. They are also structured in a way that is SEO-friendly.
SEO (Search Engine Optimisation)– There is a lot of confusion about what SEO really is. But essentially, it is an umbrella term for lots of subtle but significant ways in which a website’s organic rankings can be improved on search engines. High rankings translate to being more easily found on organic searches by website users-that is, your potential customers. If you would like to do an SEO campaign, this can build up your rankings for organic search results pages (SERPS), and such valuable traffic is not payable per click by you.
SEM (Search Engine Marketing)– This is the paid advertising aspect of online marketing. While building up organic rankings for your website through SEO is an important goal, there are also good reasons to set up a paid campaign, possibly in tandem. We also optimize Google Ads.
Did you know?– Brand-new websites take at least six months for Google to rank them. So to get yourself immediately out there, a pay-per-click (PPC) campaign such as Google Ads is important to establish first.
EDMs (Electronic Direct Mail) – This is an involved process which aims at converting sales and building brand loyalty. It can involve social media, PPC campaigns and remarketing advertising. Remarketing advertising follows prospects who have previously gone onto your website and creates a specifically targeted ad – based on their activity on your website. They see these ads when they visit other websites which allow advertising.-
Video e.g. YouTube– Creating videos for embedding on your website (and elsewhere) to share information and promote your business is a highly effective method of reaching and engaging your audience. Customers research your goods and services online, and having a video to refer to is a personal way to get your message across. It is a particularly powerful way to show testimonials.
Online Prospects Digital Agency will do the right thing by you
Let’s discuss how Online Prospects can assist you with your web design and online marketing needs with a free (and by that, we also mean obligation-free) initial consultation.
We will make sure you can gain real value for your specific business in a no-jargon, no-nonsense way. Ask us about our processes, our expertise, our results. We know our work is thorough and gets results, so are happy to oblige.