Search intent
Ads are shaped around the searches most likely to become enquiries.
Are your Google Ads bringing real customers or just clicks?
Strategic Google Ads management for Australian service businesses that want cleaner targeting, stronger landing pages and accountable optimisation.
A customer searches on Google, clicks a relevant Google Ad, visits the website and becomes a new customer.
Our approach
We build Google Ads around customers ready to call.
We plan, launch and improve campaigns that put your business in front of people already searching for your services.
Local targeting
Campaigns focus on the suburbs and service areas that matter most.
Conversion tracking
Calls and forms are tracked so decisions are based on real leads.
Ongoing optimisation
We keep improving keywords, ads and budgets to reduce wasted spend.
Our process
A Google Ads process built for better enquiries.
Understand Your Business
We learn about your services, goals and ideal customers.
Find Customers Searching
We find the right keywords and people ready to hire.
Launch Your Google Ads
We create and launch ads that get attention and generate clicks.
Improve Performance
We monitor results, test and optimise for better outcomes.
Grow Your Business
More calls, enquiries and jobs help your business keep growing.
Google Ads Management Pricing
Our Google Ads management pricing is based on campaign complexity, not simply how much you spend with Google. A simple campaign targeting one service in one area usually requires less work than a competitive campaign targeting multiple services, suburbs and landing pages.
| Package | Best For | Monthly Management Fee |
|---|---|---|
| Starter | 1–2 services in one local area or city | From $249 + GST/month |
| GrowthMost popular | 3–5 services across one city | From $495 + GST/month |
| Professional | 6–10 services, multiple suburbs or higher competition | From $795 + GST/month |
| Custom Campaigns | Multi-location businesses, large campaigns or highly competitive industries | Custom Quote |
What Affects Your Management Fee?
- Number of services being advertised
- Number of locations or suburbs targeted
- Industry competition
- Number of campaigns and ad groups required
- Landing pages and conversion tracking requirements
- Ongoing optimisation and reporting needs
Please Note
Google Ads management fees do not include your advertising budget paid directly to Google. Before recommending a package, we review your business, services, competition and lead goals so we can suggest the right campaign structure.
We’ll recommend the optimal Google Ads budget after reviewing your industry, competition, the number of new leads or customers you’d like to generate, and the monthly investment you’re comfortable making.
Google Ads Strategy
See why smarter Google Ads decisions matter before you spend more.
A short video explaining why campaign structure, targeting and the website behind the ad can make the difference between wasted clicks and real customer enquiries.
Better targetingCleaner campaignsMore qualified leads
Google Ads FAQ
Common Google Ads Questions
Clear answers about Google Ads pricing, budgets, timelines and how we manage campaigns for Australian service businesses.
How much does Google Ads management cost?
Our Google Ads management plans start from $395 + GST per month. The exact fee depends on the size of your campaign, the number of services you advertise and the level of ongoing optimisation required.
How much should I spend on Google Ads?
There is no one-size-fits-all budget. We recommend an advertising budget based on your industry, competition, service areas and how many new enquiries or customers you want to generate each month.
How quickly will I start receiving enquiries?
Most campaigns begin generating enquiries within a few days of launching. However, it typically takes 2-4 weeks for Google Ads to gather enough data for us to optimise performance and improve results.
Do I need to sign a long-term contract?
No. We believe our results should keep you as a client, not lengthy contracts. Our management service is offered on a month-to-month basis.
Do you manage my advertising budget?
Yes. We continuously monitor and optimise your campaigns to ensure your advertising budget is invested as efficiently as possible while maximising enquiries.
Can you guarantee first position on Google?
No. Nobody can honestly guarantee the number one position because Google Ads works as a live auction. Our focus is achieving the best possible return on your advertising investment rather than simply chasing the top position.
How do you know what budget I need?
With over 15 years of experience managing Google Ads for Australian service businesses, we can usually estimate the advertising budget required, likely cost per lead and approximate number of enquiries you can expect based on your industry, location and competition.
Do I need a website to run Google Ads?
Not always, but having a professionally designed, conversion-focused website will significantly improve your results. If you don't already have a suitable website, we can design one that's built to convert visitors into enquiries before launching your Google Ads campaign.
What types of businesses do you work with?
We specialise in service businesses including trades, home improvement companies, professional services, removalists, renovators, builders, plumbers, electricians, landscapers and many other local businesses across Australia.
Why choose Online Prospects to manage my Google Ads?
Unlike agencies that simply set up campaigns and hope for the best, we focus on generating profitable enquiries. Every campaign is built around your business goals, expected lead volume and return on investment.
Before your campaign even begins, we can often estimate your expected cost per lead, recommended advertising budget and potential enquiry volume based on your industry and location. This gives you a much clearer understanding of what to expect before investing in Google Ads.
Our team continuously monitors and optimises your campaigns to improve performance, reduce wasted spend and help you generate more qualified enquiries over time.
Next step
Ready to improve your google ads management?
Share where the business is now and we will map the clearest next steps for stronger enquiries.