Our unique 7-layer website design approach will deliver a perfect website for your business.

Have you come across websites where the product or service offering was difficult  to understand? We certainly see this a lot.  Quite often, there is a generic marketing slogan on the home page but the service offering is very unclear.  Even if design and images look professional, if there is no clear and simple 'this is what we do' or 'this is what problems we solve' wording, your website is not doing the job of attracting and keeping the visitor. 

Another problem many websites still have is an outdated design. As a visitor, you may be clear on the wording and the offer, but unsure about how advanced their service offerings actually are? In other words, if they don't care about their own business packaging, how can you trust them when it comes to quality of their work?

The third common issue with business websites we would like to point out is the difficulty of contacting the business.  Many, have their phone number hidden under so many pages, or content, it is impossible to find.  Unless it is a specific goal of yours to try and keep all customer help via your FAQ page and avoid phone calls, your website MUST make it easy for the visitor to make the next step in the sale process, which in many cases is via making further contact with you. 

In summary, when it comes to website design, there are many things to consider to ensure your website delivers the right messages to your customers and helps you achieve the end goal (making a sale).  Quality of design, ease of navigation, security (from hacking), visitor tracking mechanisms, search engine optimisation - everything matters, and the list goes on.

To make it simple yet comprehensive, we came up with a 7-layer approach to website design which ensures nothing gets missed. Here is a brief overview of each layer we work on when we develop a new website for your business:

1st Layer  - Content Layer

This initial layer is responsible for your website's written content.  Does the content deliver the right messages and meanings that are easy to understand for your customer?

2nd Layer - Visual Design

Design layer is responsible for the visual design and the visitors' initial impression of your business. Remember, first impressions last!  The visuals add value to your written content and both work together to ensure your website looks great on all devices, is easy to navigate, modern and up-to-date.

3rd Layer - Conversion Layer

Conversion layer is responsible for all the elements and steps in support of your goals such as making a sale, receiving a call, providing a quote, prompting a visit to your store etc.  Conversion layer is responsible for things like calls to action, online forms and buttons to prompt your customers to interact with your business further and make it as easy as possible. 

4th Layer - Analytics & Tracking

Analytics layer is responsible for tracking your website visitors so you know exactly which pages or content is most popular, where your customers are coming from and so on.

5th Layer - SEO (Search Engine Optimisation Layer)

SEO layer is responsible for your website to be search engine friendly (easy to crawl by search bots, fast and focused on specific keywords). In short, it works on your website visibility.

6th Layer - Security & Protection

Security layer is responsible for the security of your website against possible hacking attacks.

7th Layer - Your Domain Emails

This layer is responsible for the set up of all required email addresses for your business within your website domain.

Quality Control:

Each of the 7 layers comes with its own checklists, so when we design your new website, everything is checked and tested.

We find this approach works extremely well and delivers amazing results for our customers every time.

Call us today to see how we can help you improve your website and make sure it does the job of bringing new customers for your business everyday.