SEO Brisbane – Your Business Deserves Great Online Marketing
Don’t make the same mistakes about SEO as I did. This article is a must-read if you are serious about your business marketing.
Little wonder so many business owners just like you keep putting search engine optimisation, known as SEO, into the too-hard basket. It’s likely that not a day goes by when you don’t get spammed with some ostentatious or misleading claims about SEO services: snap-of-the-fingers results at rock-bottom, next-to-nothing fees.
OR should you just try doing it all by yourself?
What even is SEO?
Can’t Ignore Google, Can’t Ignore Good SEO
What does good SEO actually involve?
On-page SEO is all about using techniques directly within your website to help improve SERP rankings.These involve:
Quality Content: Other than letting prospective clients know of the very existence of your business, it’s vital to represent it the best way possible on your website. A great looking website can only do so much for you. People look for well-written content that clearly communicates what you can do for them, setting out compelling reasons why they should choose to do business with you rather than with your competitors.
Here is your opportunity to sell your goods or services, so think of your landing pages as your online salesperson and don’t skimp on professionally-written content by a native English speaker who understands the Australian audience. Bad grammar, wrong spelling and poor overall communication always reflect badly on you, even if your actual products or services are exceptional.
Relevant Keywords: Keywords are generally a set of words which web users write into search engines when looking for a website. These keywords—otherwise known as keyword phrases—should be closely researched to ensure they point to the core products or services you offer. They must also match the location(s) where you provide those goods or services.
Meta Title & Description: When someone searches for your website and it shows up on the list of search engine results pages (SERPs), you typically see a title and short description of your business. This important content should include some of your keywords and relevant description of your business:
Website Structure: There are a number of technical aspects to putting a web page together. Yes, it is about creating a great-looking website, but the very structure—made to be as user-friendly as possible—can give you that extra boost in search engine rankings.
Off-Page SEO is all about creating a high-quality external network of sites which links back towards your site, helping it be found on the web. Some of these techniques include:
Social Media: This is an excellent forum for businesses to reach out directly to their customers with ongoing content, and enter into communication with them. Think of social media as a forum for an ongoing discussion.
It’s an opportunity to showcase new products, services or promotions, share industry-relevant news or information, and gain feedback. For best results, social media platforms should be regularly updated with a variety of interesting content.
Quality Online Directories: List your business with a number of online directories which provide a ‘backlink’ pointing back to your website. It’s a way of widening the popularity of your website, and an it’s again an opportunity to enter into dialogue with customers who give reviews: both good and bad.
Quality Backlinks: Whenever you create quality helpful content such as blog articles, there is a chance that other websites will link back to your website. Essentially, the more high-quality websites point back to your website, the better your presence on the web. It effectively promotes your business. Here, you would approach websites or bloggers for whom information about your industry is most relevant.
Do you provide better products and services but your competitors get all the business?
Still, sitting on the fence about doing something about your SEO?
Why you might have become sceptical about SEO
Pitfall # 1 – Using cheap (and nasty) SEO services
Why cheap and nasty SEO almost always ends up costing you more
Pitfall # 2 – DIY SEO
How is Online Prospects’ SEO service different?
Often, we have had to renew people’s confidence in SEO after they had negative experiences, such as with the pitfalls mentioned above. Some customers have been unaware that SEO even exists, let alone how much an SEO campaign could improve their business. OR the degree to which their competitors have been benefitting from their own SEO campaigns, taking a bigger share of the business.
We never take short-cuts to do what is required. Each month, we spend the necessary time implementing best-practice techniques and scoping out ever-better ways of giving our clients a competitive edge online.
We focus on the bottom line—Instead of popularity contests for who gets the most clicks, we focus solely on activity which increases your bottom line. We ask you questions like: how many clients do you need to be engaged per month? How many products do you need to be sold per month? We create an individual campaign which outlines exactly what needs to be done to achieve your projected goals and work from there.
We are an Australian agency—with a strong understanding of the workings of our market and the way in which Australians use the internet to find businesses such as yours. Our clients have never seen good results from cheap overseas companies who offer just about anything at any price just to get business.
We value relationships—we are easily reachable, communicative and up-front about our service to you. You will not have the frustration of trying to track us down because we believe honesty and communication are key to a successful long-term association.
We provide full transparency in reporting and metrics—For service businesses, we monitor all leads, including via email, phone and online forms and bookings. For online stores, we monitor all online sales. Every month, our reports show the number of website visitors, keyword rankings, keywords used by users to find your website, and conversions (sales or enquiries). We also analyse findings, provide clear summaries and offer our recommendations. As benchmarks, we compare our campaign results to statistics before our SEO campaign began to see how we are tracking.
We do not charge up-front fees nor ask you to sign lock-in contracts—The first payment is required after the first month’s work is done, and we continue to charge on a post-paid basis. We don’t lock our clients into a contract but have a verbal agreement to stick with us for at least six months. Because SEO takes time. And then it snowballs. So allow the time needed for our continual efforts to yield their powerful results.
We don’t confuse you with technical jargon – while websites and SEO campaigns are what we do each and every day, we don’t expect you to know our industry jargon. Our close-knit team works closely together: the SEO technician works on the technical aspect of implementing SEO, our copywriter offers expertly-written content, and a dedicated project manager communicates with you directly and proactively in easy-to-understand language.
Return on Investment—The amount of money our customers spend on our SEO services typically far outweighs the amount of new business they get in return. So in that respect, the cost of SEO is best compared to the increase in business leads and sales to accurately calculate the excellent return on investment (ROI) provided by us. Because ultimately, it’s only actual proven results which count.
For one of our customers – JML Flooring – Best Floor Sanding, a flooring business in Brisbane—we have increased their monthly client enquiries by 300% by applying our methodical SEO skills to their website. Click here to watch a short video to see how we have helped JML Flooring enjoy a significant increase in leads after boosting their online presence.
Don’t know where to begin?
No matter where you are, if you would like to find out more about how our best-practice SEO service can help your business, please call our Brisbane Office, Online Prospects, on (07) 3059 4032.
Get your initial complimentary half-hour telephone consultation, where we find out more about your business and go through how we can improve your business’s bottom line through a powerful online presence. Call us to today.