One of the world’s most widely used online advertising tools, Google Ads (formerly known as AdWords) has helped millions of businesses reach new customers and grow their profits.
However, while Google advertising was meant to be simple and accessible to any of us, business owners, many found themselves disappointed by the results of their first campaign. Why? Because they haven’t properly optimized their Google Ads account.
There are a few stages when it comes to Google Ads campaign creation and management. And each stage involves several different elements. I will describe them below.
A proper set up of your Google Ads (Adwords) account will enable you to save money on clicks. Some things we consider during the setup process include: using the appropriate amount of keywords and ads per ad group and creating relevant ad group names. This enables us to identify and track which ad groups are profitable for you, and which are not.
Tracking and adding the so-called ‘negative keywords’ on an ongoing basis is a vital, yet often overlooked activity. Doing this will greatly reduce the amount of money being wasted on irrelevant clicks. Quick example: If you are selling chairs online. Let’s say you added keyword “chairs online” to your advertising campaign. Google can show your ads for people who will search for “free chairs online” so it makes sense to add word “free” as a negative keyword to make sure your ads don’t appear for someone who wants free chairs.
Keywords list optimisation includes assessing your existing account keywords for “Quality Score” and “Conversions”. The goal here is to make sure you are paying only for keywords that are bringing you, customers.
Ad text optimisation includes adjusting your ads to include emotional triggers and creating proper ad extensions. This will increase your click-through-rate (CTR) which will, in turn, increase your keyword quality score, helping you avoid overpaying for qualified clicks.
Automatic bidders are designed to keep your ads in the most prominent positions at the absolute minimal cost possible. This will help you save money on qualified clicks.
We will thoroughly check the physical locations you are targeting to eliminate any costs associated with unwanted traffic from locations which you do not service. We also check and adjust the timing for when your ads are shown and bid accordingly at different times of the day. Audience check involves bid adjustments for different kinds of users such as mobile versus desktop users and bidding differently for these audiences. This will help you save money on unwanted clicks and reduce spend on qualified clicks.
We will assess all landing pages on your website to make sure these contain relevant content which corresponds with search terms used by your potential customers. This activity will increase the QS (quality score) of your keywords, which will help you reduce the cost per click from qualified prospects.
To learn more about out services, please contact us for no obligation discussion.
About 3 years ago we started to consider advertising our business online. Back then most of our new clients were coming from our local newspaper ads and word of mouth, but we were noticing the number of new enquiries start to decline and we had to do something about it. I was referred to Max and his company Online Prospects by a close friend of mine and the main thing I’ve noticed after our first conversation is that it was easy to understand each other.
We have been working with Max and his company Online Prospects for the past 6 years. Our website ExcellentPainter.com.au is on the front page of Google Search results above much bigger competitors. I highly recommend you to talk to Max, if you want to expand your business and get more clients.
Paul Steele is an amazing mortgage broker from Brisbane. We've had an initial consultation recently and discussed some potential ways of getting him, new clients. One of the insights we've shared was the number of people searching for "mortgage brokers Brisbane" on Google. It turned out that on average 1330 potential customers are searching every single month. It's not an accident, they are searching for his services so it's our job to put him in front of these people 😀